Senior Paid Ads
Core
Plan, launch, and optimize paid ad campaigns across Google Ads, Meta Ads, and Apple Search Ads to drive user acquisition for a crypto brand.
Role type
Senior Paid Ads Specialist
Builds
User acquisition campaigns for a regulated crypto exchange and financial services platform
Domain
Cryptocurrency / Fintech
Deliverable
product features
Required skills
Google Ads, Meta Ads, Apple Search Ads, A/B testing, data analysis, performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU), audience targeting, keyword strategy, attribution models, analytics platforms (Firebase, Appsflyer, Google Analytics)
Preferred skills
Experience managing multiple campaigns simultaneously
Responsibilities
Plan, launch, and optimize paid ad campaigns; Monitor campaign budgets, KPIs, and performance; Conduct A/B testing on creatives, audiences, and bidding strategies; Gather, clean, and analyze campaign data; Prepare performance reports; Collaborate with creative and product teams; Stay up-to-date with platform changes and trends