Performance Marketing Specialist, Mobile
Core
Driving mobile user acquisition (UA) strategy with data-driven execution and aggressive ROAS optimization for a global crypto company.
Role type
Performance Marketing Specialist (Mobile)
Builds
Mobile app user acquisition campaigns
Domain
Cryptocurrency / Fintech
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, Apple Search Ads (ASA), TikTok Ads, AppsFlyer, SQL, Looker, Tableau, AI tools for copy creation, mobile ad fraud prevention, creative brief management, ROAS optimization
Preferred skills
Crypto, Fintech, or Gaming industry experience
Technologies
Google, Meta, ASA, TikTok, AppsFlyer, SQL, Looker, Tableau
Responsibilities
Create, optimize, and scale performance marketing campaigns across Google, Meta, ASA, and TikTok; Maximize Return on Ad Spend (ROAS) and achieve efficient mobile user acquisition targets; Serve as expert user for Mobile Measurement Partner (AppsFlyer) ensuring data integrity; Manage creative process including briefing design teams and generating ad copy/video scripts; Utilize AI tools for copy creation and campaign optimization; Prevent mobile ad fraud (click injection, SDK spoofing); Self-serve data via SQL/Looker/Tableau to reduce dependency on data teams
Seniority
Mid-Senior (5+ years experience)