User Acquisition / PPC Specialist
Core
Own mobile user acquisition campaigns across Google UAC, Facebook, Applovin, and Liftoff to drive growth for a global VPN provider.
Role type
mobile user acquisition specialist (PPC)
Builds
mobile user acquisition campaigns for a VPN product
Domain
AdTech / Privacy / VPN
Deliverable
production ML models | product features | dashboards & analysis
Required skills
mobile UA campaign execution, performance analytics, attribution platform usage, report building, cross-functional partnership
Preferred skills
utilities/VPN app background, AdTech/privacy-first market familiarity
Responsibilities
manage mobile UA campaigns on Google UAC, Facebook, Applovin, and Liftoff; analyze performance using BI tools and MMPs; build and interpret reports for data-driven decisions; partner with product and creative teams to optimize campaigns and messaging