Growth Lead - Performance Marketing
Core
Own the paid engine to scale Plasma One and Plasma Business, driving user acquisition and conversion from ad spend to funded accounts.
Role type
Senior Growth Lead - Performance Marketing
Builds
Paid acquisition funnels, landing pages, onboarding flows, and referral systems for a global money account.
Domain
Fintech / Global Payments / Stablecoins
Required skills
Paid social and search strategy, creative testing and optimization, attribution and incrementality analysis, funnel optimization, budget allocation, cross-channel campaign management
Preferred skills
Mobile measurement (AppsFlyer/Adjust), fintech ad policies, stablecoin knowledge
Technologies
Meta AEM, Google Ads, Apple Search Ads, Snapchat, AppsFlyer, data warehouses
Responsibilities
Deploy and test ad variations across platforms, manage end-to-end paid acquisition, optimize landing pages and onboarding, build tracking and reporting playbooks, hire specialists to scale channels
Seniority
Senior, hands-on IC