Brand Marketing Manager
Core
Lead end-to-end brand management and innovation for the Cobs popcorn portfolio to drive net sales growth and gross contribution.
Role type
Brand Marketing Manager (FMCG)
Builds
Cobs popcorn brand portfolio and new product concepts
Domain
Australian Food Manufacturing / Snackfoods
Deliverable
product features
Required skills
Category and Brand Plan execution, New Product Development (NPD), market and shopper data analysis, integrated campaign management, agency partner management, budget management, project management
Preferred skills
FMCG experience, financial acumen, consumer insights, digital and social platform understanding
Technologies
Nielsen, Quantium/Homescan
Responsibilities
Lead execution of Category and Brand Plans including NPD and packaging; Analyse market, shopper, consumer, and financial data; Identify and develop new product concepts; Lead delivery of integrated campaigns across ATL, BTL, and shopper marketing; Manage agency partners across creative, digital, and social; Oversee digital presence including social media and website
Seniority
Mid-level, hands-on IC