Senior Brand Manager
Core
Steer a brand that dominates shelves, conversations, and occasions worldwide by shaping culture-forward stories, strategies, and campaigns.
Role type
Senior Brand Manager (CPG)
Builds
Ultra brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations
Domain
Consumer Packaged Goods (CPG) / Energy Drink
Required skills
Brand strategy development, consumer insights analysis, campaign planning, budget management, retail demand generation, project workflow management, digital marketing integration, loyalty program design, performance reporting
Preferred skills
CPG industry experience, proficiency with consumer insights platforms (NielsenIQ, Circana, Numerator, Mintel, Kantar)
Technologies
NielsenIQ, Circana, Numerator, Mintel, Kantar
Responsibilities
Support creation and development of brand marketing plans from strategy to analysis; Identify opportunities and issues to drive brand growth and profitability; Collaborate with category management, insights, strategy, commercialization, and sales teams to develop compelling brand selling stories; Lead development of campaign and marketing program strategies; Ensure brand initiatives are woven into digital marketing execution; Ensure all projects and programs meet budget parameters; Develop new news and big ideas for brand programs and projects
Seniority
Senior, hands-on IC