Brand Manager, Green
Core
Develop bold campaigns, loyalty programs, and digital activations to build connections and keep the Monster brand buzzing everywhere.
Role type
Brand Manager
Builds
Brand marketing plans, campaigns, loyalty programs, and digital activations
Domain
Consumer Packaged Goods (CPG) / Energy Drinks
Deliverable
product features
Required skills
Brand strategy, team leadership, performance analysis, consumer insights, project management, budget management, digital marketing
Preferred skills
CPG industry experience, data-driven decision making
Technologies
Microsoft Office, Social Media, Click Up, Nielsen
Responsibilities
Lead, manage and coach the brand marketing team; Support the creation and development of the brand marketing plan from strategy to analysis; Identify opportunities and issues to drive brand growth and profitability; Develop compelling consumer marketing programs to drive demand at retail; Lead the development of campaign and marketing program strategies; Ensure brand initiatives are woven into digital marketing execution; Ensure all projects and programs are accounted for and meet budget parameters; Develop new news and big ideas for brand programs and projects.