Commercial Brand Manager (all genders), befristet bis 31.07.2028
Core
Leading the Commercial Development Team to drive brand and packaging innovations, monitor KPIs, and align growth measures for Coca-Cola brands in Germany.
Role type
Senior Commercial Brand Manager
Builds
Coca-Cola brand products (Coke, Fanta, Sprite) for the German market
Domain
FMCG / Beverages
Deliverable
product features
Required skills
Business analysis, Key Account Management, Strategic planning, Project management, Market trend analysis, Financial evaluation
Preferred skills
None stated
Technologies
None stated
Responsibilities
Develop brand and packaging innovations with financial business cases; Monitor brand performance against KPIs and derive growth measures; Lead projects and communicate portfolio/activation plans to Key Account and Supply Chain; Develop sell-in stories for commercial teams.
Seniority
Senior, hands-on IC