Sr. Associate Brand Manager – US MadeGood
Core
Drive growth of the MadeGood brand in the US by executing marketing programs to meet volume, revenue, and profit goals.
Role type
Senior Associate Brand Manager (CPG)
Builds
Marketing programs, consumer-centric sales strategies, and US-specific innovations (packs, flavors)
Domain
Consumer Packaged Goods (Food & Snacks)
Deliverable
product features
Required skills
Brand health analysis, SKU rationalization, sales strategy development, marketing budget management, cross-functional project leadership, syndicated data proficiency (IRI, Nielsen, SPINS), P&L understanding
Preferred skills
US consumer experience, food industry knowledge, digital solution adoption
Technologies
Microsoft Excel, PowerPoint, IRI, Nielsen, SPINS
Responsibilities
Conduct brand health and competitive landscape analyses; Lead SKU rationalization and portfolio optimization; Collaborate with Sales on consumer-centric strategies; Manage and optimize marketing budgets; Launch US-specific innovations; Support innovation sell-in with sales materials.
Seniority
Mid-Senior, hands-on IC