Account Based Marketing Manager
Core
Planning and executing integrated Account-Based Marketing (ABM) programs for the French market to support pipeline and revenue goals for strategic named accounts.
Role type
Account Based Marketing Manager
Builds
Multi-touch, multi-channel marketing programs including tailored messaging, targeted advertising, paid social, and custom digital landing pages.
Domain
B2B SaaS / Enterprise Technology
Deliverable
product features
Required skills
ABM campaign planning and execution, 1:1 and 1toFew account targeting, digital and social advertising, Salesforce, Adobe Experience Manager, LinkedIn Campaign Manager, Demandbase, ROI tracking, cross-functional collaboration
Preferred skills
Traditional background in sales or field marketing, matrix-driven execution, creative idea generation, performance data analysis
Technologies
Salesforce, Adobe Experience Manager, LinkedIn Campaign Manager, Demandbase
Responsibilities
Craft high-impact ABM programs with sales and field marketing teams, develop account-specific research and events, manage multi-threaded custom digital landing pages, coordinate prospecting and follow-up with cross-functional teams.
Seniority
Mid-Senior, hands-on IC
