Senior Manager, Account-Based Experience (ABX)
Core
Design and lead account-based experience (ABX) programs for enterprise target accounts to generate and accelerate pipeline from first touch to closed-won.
Role type
Senior Manager, Account-Based Experience (ABX)
Builds
Personalized, cross-channel ABX programs for enterprise accounts
Domain
B2B SaaS / Developer Tools / Content Operations
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABX program execution, enterprise account engagement, multi-channel campaign management, account segmentation, data-driven performance optimization, project management
Preferred skills
Developer tools marketing, AI-powered content workflows, intent-based segmentation, executive engagement program management
Technologies
Demandbase, Salesforce, intent data providers, martech tools
Responsibilities
Partner with marketing and sales leadership to execute and scale enterprise ABX programs; Run weekly account pod meetings with AEs and SDRs to align on priority accounts; Build, launch, and optimize 1:few and 1:many ABX programs across events, digital, direct mail, email, paid channels, and gifting; Develop account segmentation, vertical-specific campaigns, personalized landing pages, and buying committee engagement strategies; Track ABX effectiveness across account engagement, pipeline influence, opportunity progression, and revenue impact
Seniority
Senior Manager, hands-on IC