Lifecycle Marketing Manager
Core
Lead lifecycle marketing across onboarding, activation, engagement, retention, and reactivation for CMC Markets' Australian and New Zealand markets.
Role type
Senior Lifecycle Marketing Manager (People Leadership + Hands-on)
Builds
Automated customer journeys and communications via Braze for millions of users
Domain
Fintech / CFD Trading and Share Investing
Required skills
Lifecycle marketing strategy, Marketing automation (Braze), Team leadership, Stakeholder management, Data-driven optimization, Customer segmentation, Regulated industry experience
Preferred skills
Experience with white-label banking partnerships, AI in marketing, Process improvement
Technologies
Braze, Salesforce Marketing Cloud
Responsibilities
Oversee Braze platform and lifecycle communications calendar, Guide a team of specialists to deliver email/push/automated journeys, Optimize campaigns using customer insights and experimentation, Partner with Product/Data/Compliance teams, Support major Australian and New Zealand white-label partnerships
Seniority
Senior, hands-on IC with people leadership