Lifecycle & Engagement Manager
Core
Drive engagement, retention, and long-term customer value across retail, partner, and white-label channels by shaping customer journeys from onboarding to migration.
Role type
Lifecycle & Engagement Manager
Builds
Automated customer engagement journeys and communications for banking partners and white-label clients
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
CRM lifecycle marketing, marketing automation platforms (Braze), stakeholder management, campaign coordination, data analysis, B2B partner relations
Preferred skills
Financial services domain knowledge, commercial mindset, analytical decision-making
Technologies
Braze
Responsibilities
Lead lifecycle engagement for key white-label and banking partners, build and optimize automated journeys in Braze, manage stakeholder relationships, coordinate campaigns and approvals, use customer insights to improve engagement, support growth of strategic partnerships
Seniority
Mid-level, hands-on IC