Principal Growth Marketer
Core
Own the marketing system to activate unactivated SMB customers (New Customers Activated) by designing interventions, running lifecycle programs, and managing an AI-native marketing operating system.
Role type
Principal Growth Marketer (Product-Marketing hybrid)
Builds
AI-native marketing operating system, activation programs, and in-app touchpoints
Domain
Fintech / Cross-border payments
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Product management instincts, lifecycle marketing, funnel analysis, AI-assisted workflow design, in-app marketing tooling, data modeling, hypothesis generation
Preferred skills
Engineering or product management background, fintech/payments experience
Technologies
Braze, Iterable, Appcues
Responsibilities
Build roadmap and investment model for NCA growth, design and iterate activation programs across channels, partner with PMs on product testing, manage marketing stack and budget, own in-app marketing touchpoints, design AI-native marketing operating system
Seniority
Principal, hands-on IC
