Coordenador de CRM Lifecycle
Core
Coordinate CRM Lifecycle strategies and multi-channel campaigns to manage post-sale experiences, engagement, retention, and reactivation for over 103 million customers.
Role type
Senior Lifecycle Marketing Coordinator
Builds
Automated customer journeys, segmentation strategies, and multi-channel communication campaigns across email, push, SMS, WhatsApp, and RCS.
Domain
Financial services / Customer Relationship Management (CRM)
Deliverable
product features
Required skills
CRM lifecycle strategy, multi-channel campaign management, data segmentation, A/B testing, SQL, HTML, Ampscript, stakeholder management, team leadership, KPI analysis
Preferred skills
Financial services domain knowledge, CDP experience, predictive modeling, agile methodologies, incremental measurement
Technologies
Salesforce Marketing Cloud, Salesforce Data Cloud, Databricks, Amplitude
Responsibilities
Lead CRM Lifecycle structure for a portfolio of 5 products; Coordinate planning and execution of multi-channel campaigns; Develop segmentations and automations for personalization; Monitor CRM KPIs and propose data-driven optimizations; Prioritize initiatives based on impact and strategic alignment; Lead and develop the Lifecycle team; Identify opportunities for A/B testing and process evolution.
Seniority
Senior, hands-on IC with leadership responsibilities