Marketing Lifecycle & Automation Manager
Core
Hands-on marketing automation expert building scalable lifecycle programs to engage prospects and customers throughout their journey, connecting strategy, campaign execution, data, and technology to improve lead progression and conversion.
Role type
Senior IC marketing automation manager (B2B lifecycle)
Builds
Scalable automated nurture programs, engagement journeys, segmentation rules, scoring models, and triggered communications for B2B prospects and customers
Domain
B2B marketing, lifecycle marketing, demand generation
Deliverable
production ML models | product features | dashboards & analysis
Required skills
B2B marketing automation, lifecycle marketing, demand generation, CRM marketing, Salesforce Marketing Cloud Account Engagement (Pardot), Engagement Studio, segmentation, automation rules, forms, landing pages, lead scoring, grading, campaign reporting, lead management, funnel stages, qualification, routing, marketing-to-sales handoffs, data-driven optimization
Preferred skills
Salesforce Account Engagement/Pardot certification
Technologies
Salesforce Marketing Cloud Account Engagement (Pardot), Engagement Studio
Responsibilities
Build, test, launch, troubleshoot, and optimize automated nurture programs and Engagement Studio journeys; Develop lifecycle journeys covering prospect engagement, qualification, sales follow-up, conversion, onboarding, retention, and re-engagement; Create and manage forms, landing pages, segmentation rules, scoring models, automation rules, and triggered communications; Replace manual campaign activities with scalable automation programs; Own marketing requirements for lead scoring, grading, qualification, routing, and marketing-to-sales handoffs; Analyze lead progression from initial engagement through sales acceptance, opportunity creation, conversion, and retention; Partner with campaign and channel owners to develop targeted audiences, automated follow-up strategies, testing approaches, and reusable journey frameworks; Serve as the primary hands-on subject-matter expert for Salesforce Marketing Cloud Account Engagement (Pardot); Diagnose and resolve campaign, segmentation, synchronization, data-quality, and automation issues; Collaborate with Marketing Operations, Data, Analytics, and AI teams to define fields, audience signals, business rules, integrations, and insights; Monitor lifecycle engagement, funnel progression, conversion, and overall program effectiveness; Translate performance insights into improvements to audiences, messaging, scoring, timing, and journey design; Connect lifecycle marketing programs to pipeline, revenue, adoption, and retention outcomes; Continuously improve platform utilization, data quality, automation reliability, and campaign execution
Seniority
Senior, hands-on IC