Product Manager, Marketing Automation
Core
Own the Salesforce Marketing Cloud product roadmap, strategy, and operational integrity to bridge CRM/Loyalty teams with Platform Engineering.
Role type
Product Manager, Marketing Automation
Builds
Scalable journey orchestration, personalization, and automation frameworks for customer engagement
Domain
Retail / E-commerce / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud expertise, SQL, AMPscript, API integration, data segmentation, campaign lifecycle management, A/B testing, sender reputation management
Preferred skills
AI-driven personalization tools, global platform support, retail/e-commerce/loyalty program background
Technologies
Salesforce Marketing Cloud (SFMC), SQL, AMPscript
Responsibilities
Define and prioritize platform capabilities, establish data flow and governance standards, translate business objectives into product requirements, oversee campaign development lifecycle, implement optimization strategies
Seniority
Mid-Senior, hands-on IC