Performance Marketing Director
Core
Lead global performance marketing strategy to drive customer acquisition and scale paid media efforts for a charity prize platform.
Role type
Senior IC Performance Marketing Director
Builds
Scalable paid media campaigns across ATL, social, search, programmatic, and affiliate channels
Domain
Digital marketing / Charity / E-commerce
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, team leadership, budget management, LTV/CAC optimization, cross-functional collaboration, data analytics, A/B testing, emerging channel identification
Preferred skills
E-commerce or scale-up experience, agency partner management, fast-paced environment adaptability
Technologies
Meta Ads, Google Ads, TikTok, YouTube, programmatic platforms
Responsibilities
Develop and execute comprehensive performance marketing strategies; Lead and manage a high-performing team and agency partners; Own customer acquisition targets and optimize LTV to CAC; Work cross-functionally to build high-converting campaigns; Leverage data to inform decision-making and iterate strategies; Monitor industry trends and establish scalable processes for campaign planning and budget management
Seniority
Senior, hands-on IC