Director of Paid Acquisition
Core
Own paid acquisition strategy, roadmap, and budget to reach and convert customers across direct-to-consumer and institutional channels.
Role type
Director of Paid Acquisition
Builds
Scalable digital customer acquisition infrastructure for educational materials and experiences
Domain
E-commerce / Education Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy, budget management, team leadership, performance optimization, attribution modeling, creative testing, cross-functional collaboration
Preferred skills
External agency management, programmatic advertising, B2B marketing funnel expertise
Technologies
Meta Ads Manager, Google Ads, Pinterest, TikTok
Responsibilities
Set paid acquisition strategy and roadmap; lead and grow a team of paid media professionals; partner with external agencies and cross-functional teams; design and run continuous testing programs; build reporting and forecasting; analyze the full paid customer journey
Seniority
Director, hands-on IC with team leadership