Senior Performance Media Executive -Paid Social
Core
Building and scaling in-house paid media campaigns across social, display, and programmatic channels to drive customer acquisition and efficiency.
Role type
Senior Performance Media Manager (Paid Social)
Builds
Paid social, display, and programmatic advertising campaigns for Experian's diverse market segments.
Domain
Digital Marketing / Performance Media
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Meta Ads Manager, TikTok Ads Manager, DV360, GA4, budget management, campaign optimization, audience targeting, creative testing, attribution analysis
Preferred skills
Experience with CM360, MMPs (e.g., Appsflyer), structured testing programs, web analytics
Technologies
Meta Ads Manager, TikTok Ads Manager, DV360, GA4, CM360, Appsflyer
Responsibilities
Plan and execute campaigns across Meta, TikTok, Display, and Programmatic channels; monitor performance metrics (CPA, CPL, ROAS) and optimize targeting/creatives; manage budgets and pacing; lead structured creative and audience testing; produce weekly and monthly performance reports.
Seniority
Senior, hands-on IC