Executive – GTM (Go-To-Market)
Core
Support growth journey through cross-functional activities spanning marketing, sales, and customer success for a cloud-native observability company.
Role type
Entry-level Go-To-Market Executive
Builds
Lead generation campaigns, newsletters, webinars, and website content for cloud-native observability solutions
Domain
Cloud-native observability and DevOps
Deliverable
product features
Required skills
Outbound prospecting, cold email outreach, newsletter drafting, webinar coordination, CMS management, social media content creation, first-level customer support
Preferred skills
Digital marketing basics, lead generation fundamentals, familiarity with LinkedIn Sales Navigator, CRM, and email campaign tools
Technologies
LinkedIn Sales Navigator, CRM, CMS, email campaign software
Responsibilities
Identify and connect with potential clients via LinkedIn, run targeted cold email campaigns, draft and distribute newsletters, plan and manage webinars, update website content, track inbound leads, manage social media handles, provide first-level customer support
Seniority
Entry-level, early career