Paid Media Strategist
Core
Owning the execution, performance, and growth of Paid Media advertising campaigns for clients, tying efforts to broader business goals.
Role type
Paid Media Strategist
Builds
Paid media campaigns (Search, Performance Max, Shopping, YouTube, Display, Local, Bing) for diverse client businesses
Domain
Digital Marketing / Growth Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Search Engine Marketing (SEM), bid optimization, keyword research, ad copy development, campaign management, Google Analytics, full-funnel marketing strategy
Preferred skills
AI tool utilization, cross-channel collaboration, data interpretation
Technologies
Google Ads, Microsoft Ads, Google Analytics, Shopify, GA, Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads
Responsibilities
Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes; Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth; Continuously seek to improve campaign performance against client goals; Utilize and leverage Power Digital's Nova ecosystem as it relates to the department