Director, Performance & Paid Media (AI-Native)
Core
Lead performance marketing strategy and execution for a global cybersecurity SaaS company, driving both product-led and sales-led growth through paid channels.
Role type
Director, Performance Marketing (AI-Native)
Builds
Pipeline and revenue for a unified access management platform serving B2C and B2B customers.
Domain
Cybersecurity / SaaS / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B performance marketing strategy, AI integration in marketing workflows, paid social and search expertise, enterprise GTM motion, team leadership, budget forecasting
Preferred skills
Experience with AI agent frameworks, LLM-powered marketing tools, scaling paid programs in SaaS
Technologies
LinkedIn, Meta, Reddit, programmatic platforms, agentic AI tools, LLMs
Responsibilities
Define multi-year performance marketing strategy aligned with revenue targets, deploy AI tools to improve campaign efficiency and insights, manage full-funnel paid channel portfolio, lead and develop a high-performance marketing team, oversee budget allocation and forecasting.
Seniority
Director, strategic leadership with hands-on execution