Lifecycle Marketing Lead - Growth
Core
Own lifecycle strategies for Apparel & Accessories, Refer a Friend programs, and promotional calendars to drive member engagement and growth.
Role type
Lifecycle Marketing Lead (Growth)
Builds
Multi-channel member experiences (email, SMS, in-app) and promotional campaigns
Domain
Consumer technology / Wearables / Subscription
Deliverable
product features
Required skills
Lifecycle marketing strategy, CRM program development, multi-channel campaign execution, data analysis, experimentation design, segmentation, personalization, project management
Preferred skills
Experience with Iterable, Amplitude, or Hightouch, subscription/e-commerce business background
Technologies
Iterable, Amplitude, Hightouch, CRM platforms
Responsibilities
Drive product discovery, cross-sell, repeat purchase, and incremental bookings for Apparel & Accessories; Increase awareness, participation, and referral activity for Refer a Friend; Define and execute promotional calendar across owned channels; Translate member behavior and performance data into actionable strategies and experiments; Manage test-and-learn cycle from hypothesis to measurement; Develop coordinated experiences across email, SMS, and in-app channels
Seniority
Mid-Senior, hands-on IC