Manager, Membership Growth
Core
Launch and scale a new digital membership product by converting a broad fan audience and waitlist into paid members.
Role type
Manager, owned-channel growth
Builds
Digital membership product
Domain
Sports entertainment, media, consumer products
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
lifecycle campaign management, audience segmentation, A/B testing, funnel optimization, cross-functional coordination, data analysis
Preferred skills
subscription models, ecommerce, loyalty programs, ticketing, sports, media, entertainment, consumer products
Technologies
email, SMS, web, app, landing pages
Responsibilities
Own paid member growth for the digital membership product, build and manage lifecycle campaigns across owned channels, partner with CRM and Data teams to segment audiences, support launch planning and execution, A/B test and optimize campaign messaging and conversion flows, work with Product to improve funnel moments, collaborate with Creative and Marketing teams, coordinate with Ticketing, Ecommerce, Social, Content, and CRM teams, partner with Events and on-site teams for live activations, track funnel performance and prepare weekly readouts, help establish repeatable growth processes
Seniority
Manager, hands-on IC