Senior Manager, Consumer Marketing (Newsletters & Apps)
Core
Lead audience growth, engagement, and retention strategies across newsletter portfolio, free membership offerings, and mobile applications.
Role type
Senior Manager, Consumer Marketing (Newsletters, Memberships & Apps)
Builds
Subscriber acquisition and lifecycle marketing initiatives for high-quality audiences
Domain
Media, publishing, subscription, app-based consumer businesses
Deliverable
product features
Required skills
Performance marketing, paid media planning & optimization, creative campaign development, partnership marketing, referral program management, lifecycle marketing & retention, performance analysis & reporting, cross-functional collaboration
Preferred skills
Newsletter growth, app user acquisition, direct response marketing, referral marketing platforms, lifecycle testing strategies, editorial organization experience, subscription business models
Technologies
Meta, LinkedIn, search engine marketing, Google Analytics, Looker, Tableau, email service providers (ESPs), CRM systems, marketing automation platforms
Responsibilities
Develop and execute full-funnel growth strategies; Plan, execute, and optimize acquisition campaigns across paid channels; Collaborate on creative campaign concepts and assets; Develop and manage strategic partnerships; Lead referral and advocacy programs; Analyze campaign performance and refine strategies; Own post-signup engagement and retention campaigns; Partner with editorial, product, and analytics teams
Seniority
Senior, hands-on IC with management responsibilities
