Fractional Media Director (Part-Time)
Core
Senior strategic leadership across a diverse media portfolio spanning B2B and B2C clients, shaping integrated media strategies and guiding channel investments.
Role type
Fractional Media Director (Part-Time)
Builds
Integrated media strategies and campaign execution for B2B and B2C clients
Domain
Digital Advertising & Media Buying
Required skills
Integrated media strategy, Paid social, Paid search, Programmatic, CTV, Digital audio, Out-of-home, Retail media, Media planning, Performance analytics, Team mentoring, Client stakeholder management
Preferred skills
CPG and consumer brands, Retail media networks (Amazon Ads, Walmart Connect), Hospitality/Travel/Multi-location B2B, Agency practice expansion
Technologies
Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads, Walmart Connect, Kroger Precision Marketing
Responsibilities
Provide senior strategic oversight across paid social, search, programmatic, display, CTV, digital audio, out-of-home, and emerging channels; Lead strategic planning sessions, major presentations, and quarterly business reviews; Coach and mentor the internal media team; Review account performance and strategy to provide meaningful insights; Partner with leadership and sales on new business and pitches; Identify organic growth opportunities and contribute to media practice evolution.
Seniority
Senior, hands-on IC