Senior Media Strategist
Core
Orchestrate demand and design media strategies to influence B2B buying groups and drive business outcomes for Palo Alto Networks' cybersecurity products.
Role type
Senior Manager (Individual Contributor) Media Strategist
Builds
JAPAC media plans across Audio, Video, CTV, Social, and Intent platforms
Domain
B2B SaaS cybersecurity marketing and media buying
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B media strategy, buying group orchestration, stakeholder management, creative strategy influence, AdTech platform expertise, business acumen, data analysis, automation strategy, market landscape knowledge
Preferred skills
Machine learning application, hands-on DSP/intent platform usage
Technologies
Google Marketing Platform, LinkedIn, 6Sense, Demandbase, DV360, CTV, Audio, Direct/Sponsorships
Responsibilities
Design media strategies to identify and progress entire Buying Groups within target accounts; Partner with Field, Product, and Sales teams to align media with roadmaps; Use media performance data to influence creative asset development; Maintain a strong point of view on the AdTech stack and push for innovations; Lead media planning for select verticals in JAPAC; Identify opportunities for machine learning and automation to optimize media execution; Connect media metrics to real-world business outcomes from first touch to closed-won
Seniority
Senior, hands-on IC