Business Analyst – MarTech
Core
Lead end-to-end business analysis for MarTech and digital transformation initiatives, focusing on customer journeys, campaign management, and marketing automation.
Role type
Senior Business Analyst (MarTech)
Builds
MarTech, campaign management, and marketing automation solutions
Domain
Marketing Technology / Customer Experience
Deliverable
product features
Required skills
End-to-end business analysis, MarTech delivery, customer journey mapping, campaign management, marketing automation, segmentation, personalisation, Customer Data Platform (CDP) knowledge, requirements gathering, UAT support, stakeholder collaboration
Preferred skills
Pega Customer Decision Hub (CDH), Braze, strong CDP experience, customer decisioning, omnichannel communications
Technologies
Pega CDH, Braze, Salesforce Marketing Cloud (SFMC), Adobe, Segment, Amperity, mParticle, Oracle Responsys
Responsibilities
Lead end-to-end business analysis from discovery to go-live; Gather, analyse and document business, functional and process requirements; Support delivery of MarTech and marketing automation solutions; Translate business requirements for Data, Technology and Engineering teams; Support CDP initiatives including audience creation; Facilitate discovery sessions and process mapping; Support testing, UAT, and implementation
Seniority
Senior, hands-on IC
