Marketing Automation Manager
Core
Lead end-to-end execution and optimization of user communication campaigns across the customer journey to drive retention, engagement, and revenue.
Role type
Marketing Automation Manager
Builds
Multi-channel user communication campaigns and data-driven marketing initiatives
Domain
B2C mobile apps / Urban mobility
Required skills
Marketing automation strategy, A/B testing, cross-functional collaboration, data analysis, AI tool integration, CRM platform expertise
Preferred skills
HTML, CSS, JavaScript
Technologies
Braze, Customer.io, MoEngage, Iterable, OneSignal, Salesforce, Adobe Marketing Cloud, AI tools
Responsibilities
Own and refine the Marketing Automation roadmap; Lead continuous A/B testing on messaging, timing, and segmentation; Partner with Product, Analytics, Engineering, Design, and Operations; Leverage reporting dashboards for operational insights; Adopt AI technologies to streamline workflows
Seniority
Mid-level, hands-on IC
