Marketing Tech senior Lead
Core
Senior Marketing Tech Lead bridging data analytics and web/app engineering teams to define requirements, design solutions, and manage Adobe Customer Journey Analytics (CJA) and Adobe Target implementations.
Role type
Senior IC Marketing Technology Lead (Analytics & Automation)
Builds
Customer journey analytics connections, data views, and A/B test setups for email and push performance reporting.
Domain
Digital transformation, AI-driven automation, cloud solutions
Required skills
Customer Journey Analytics (CJA) expertise, Adobe Target proficiency, technical specification writing, solution design, data source onboarding, reconciliation process definition
Preferred skills
QA collaboration for anomaly tracking, cloud-native foundations, AI coding assistants
Technologies
Adobe Customer Journey Analytics, Adobe Target, CJA, A4T
Responsibilities
Define analytics requirements and write technical specifications for engineering teams; Build and modify CJA connections and data views; Design new data views for email and push performance reporting; Onboard additional data sources into CJA; Define weekly reconciliation of CJA against back-end order data; Own Adobe Target test setup, audiences, splits, and A4T reporting. (via careerplan.io/jobs/45-004-98-379-marketing-tech-senior-lead-at-sequoia-connect)
Seniority
Senior, hands-on IC
