Marketing Automation Manager
Core
Lead end-to-end campaign execution and optimization across the customer journey using data-driven marketing and automation tools.
Role type
Marketing Automation Manager
Builds
Automated campaigns, newsletters, user protocols, in-product touchpoints, and landing page activities.
Domain
SaaS / Creative Technology
Required skills
Marketing automation platform expertise (Braze, Klaviyo, Salesforce), customer journey mapping, funnel optimization, user segmentation, A/B testing, campaign logic design, email performance analytics, cross-team collaboration, HTML proficiency
Preferred skills
Growth optimization, new tool adoption, creative asset integration
Technologies
Braze, Klaviyo, Salesforce, HTML
Responsibilities
Set up and manage automated campaigns across multiple channels; Monitor campaign impact and analyze results to improve performance; Run ongoing A/B tests to optimize emails and in-product touchpoints; Manage user segmentation based on status, behavior, and demographics; Support in-app campaigns and landing page activities; Test and implement new automation tools and features.
Seniority
Mid-level, hands-on IC
