Senior Director, Product & Customer Marketing
Core
Define category leadership and sharpen positioning for video security and operational insights platform to accelerate adoption and revenue.
Role type
Senior Director, Product & Customer Marketing (Head of Function)
Builds
Cloud-based video security platform integrating with existing cameras for real-time operational insights.
Domain
Physical security / Video surveillance / B2B SaaS
Deliverable
product features
Required skills
Category positioning, Go-to-market strategy, Competitive intelligence, Sales enablement, Analyst relations, Customer advocacy, Team building, Executive communication
Preferred skills
Physical security industry experience, Building AR function from scratch, Scaling marketing at $100M+ ARR, Sales enablement platform expertise
Technologies
HubSpot, Salesforce, Highspot, Seismic, Gainsight
Responsibilities
Own product positioning and messaging; Lead GTM strategy for major launches; Run competitive intelligence and win/loss programs; Build and scale sales enablement; Establish Analyst Relations program; Own customer marketing and advocacy strategies.
Seniority
Senior, executive-facing leadership
