Senior Marketing Manager, Middle East and Africa
Core
Design and execute regional marketing programs to build pipeline, strengthen brand presence, and accelerate revenue for Andela in the Middle East and Africa region.
Role type
Senior B2B Marketing Manager (Regional)
Builds
Regional marketing campaigns, field events, ABM programs, and sales enablement materials for the MEA market.
Domain
B2B Technology / Talent Marketplace
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B marketing strategy, field event planning and execution, account-based marketing (ABM), demand generation, sales partnership, cross-functional collaboration, project management, data analysis, market intelligence
Preferred skills
Pan-African marketing experience, NGO/Government marketing experience, experience in high-growth technology companies
Technologies
None explicitly stated
Responsibilities
Own end-to-end planning and execution of regional events (conferences, roundtables, webinars); Design and execute ABM programs targeting high-priority accounts; Generate qualified pipeline opportunities for the sales team; Partner with global and local teams to localize campaigns; Provide market insights and competitive intelligence; Track and report on regional marketing performance and ROI
Seniority
Senior, hands-on IC
