Senior Account-Based Marketing Specialist (Japan/Korea)
Core
Design and execute high-impact account-based marketing (ABM) strategies to deepen customer relationships, accelerate cross-sell, and drive expansion for AVEVA's industrial software solutions in Japan and Korea.
Role type
Senior Account-Based Marketing Specialist
Builds
Regional ABM programs, customer webinar series, and flagship events (e.g., AVEVA World) to support product adoption and revenue growth.
Domain
Industrial software (energy, infrastructure, chemicals, minerals) / B2B Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy design and execution, B2B marketing, data-driven campaign optimization, regional market localization, event management, stakeholder engagement
Preferred skills
ABM platform proficiency, CRM and marketing automation tool experience, product launch support, customer lifecycle strategy knowledge
Technologies
ABM platforms, CRM, marketing automation tools
Responsibilities
Design and optimize ABM programs for cross-sell and upsell; lead regional customer webinar programs; act as marketing lead for flagship events; track KPIs (pipeline, expansion revenue, engagement) and optimize strategies; adapt global ABM best practices for regional relevance; pilot new ABM approaches (1:1, 1:few, 1:many).
Seniority
Mid-Senior, hands-on IC