Director, Field Marketing - Academia & Government (EMEA)
Core
Lead EMEA regional field marketing strategy to drive brand engagement and leads from library, academic, and government markets using tradeshows, digital marketing, and proprietary events.
Role type
Director, Field Marketing (EMEA)
Builds
Proprietary events program for librarians and academic leaders; integrated multi-channel campaigns; regional ABM programs
Domain
B2B Marketing, Academic & Government Sector, EMEA Region
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B field marketing leadership, Account-Based Marketing (ABM) at scale, large-scale event strategy, regional demand generation, team leadership, commercial acumen, event brand building
Preferred skills
Marketing to academic/research/library audiences, customer advisory board management, executive event execution
Technologies
intent data platforms, segmentation tools, personalization engines
Responsibilities
Own and execute EMEA field marketing strategy aligned to global revenue targets; Lead a team of 5 Field Marketing Managers across EMEA; Partner with regional sales leadership to drive pipeline creation and acceleration; Build campaigns supporting in-person engagement for retention and upsell; Lead development of integrated multi-channel campaigns including digital, events, and partner marketing; Drive ABM programs targeting key academic institutions and government organizations; Establish KPIs and reporting frameworks tied to pipeline and ROI; Lead the proprietary Clarivate event brand for EMEA
Seniority
Director, strategic leadership with hands-on execution
