Marketing Strategy & Operations Lead
Core
Design and own the strategy for marketing operations, turning a fast-growing marketing organization into one that is measurable, accountable, and tightly tied to pipeline.
Role type
Senior Marketing Strategy & Operations Lead
Builds
Measurable marketing organization, pipeline attribution models, campaign structures, and sales handoff processes
Domain
SaaS / Consumption-model marketing
Deliverable
dashboards & analysis
Required skills
Multi-touch attribution modeling, Salesforce campaign/lead management, SQL, pipeline council facilitation, marketing-to-sales handoff design, metric definition and tracking, stakeholder alignment, function building from scratch
Preferred skills
Product-led growth (PLG) and sales-led growth (SLG) experience, team growth experience, ground-up function launch experience
Technologies
Salesforce, Databricks, SQL
Responsibilities
Design multi-touch attribution model, redesign campaign structures in Salesforce, define core marketing metrics and build dashboards, own marketing-to-sales handoff, launch pipeline council, set priorities and prevent duplicated work
Seniority
Senior, hands-on IC