Product Marketing Manager (Channel)
Core
Translate Avive's internal vision and go-to-market strategy into partner-ready narratives, messaging, and enablement for channel and strategic partners to sell connected AED systems and response platforms.
Role type
Product Marketing Manager (Channel)
Builds
Co-branded partner enablement assets including decks, one-pagers, battlecards, demo scripts, and training content for Avive Connect AED, REALConnect platform, and 4 Minute Community program.
Domain
Medical technology / Public safety / Digital health
Deliverable
product features
Required skills
B2B product marketing, partner/channel marketing, go-to-market strategy, sales enablement, competitive narrative development, content creation, data analysis, cross-functional collaboration
Preferred skills
Experience in public safety, medtech, digital health, or govtech; familiarity with connected healthcare solutions; experience with national accounts or enterprise go-to-market
Technologies
CRM-driven content deployment tools, sales enablement tooling
Responsibilities
Translate internal positioning into partner-ready narratives; build co-branded enablement assets; develop competitive narratives for partners; operationalize proof point playbooks; track partner content performance against pipeline goals; align direct and channel messaging.
Seniority
Mid-level, hands-on IC