Performance Marketing (Paid Media), China
Core
Own strategy, execution, and optimization of data-driven, full-funnel demand generation across China's digital ecosystem to drive pipeline and revenue growth for SMB, Mid-Market, and Enterprise segments.
Role type
Manager, Performance Marketing (Paid Media)
Builds
Paid acquisition, ABM activation, and lifecycle performance programs across Tencent, ByteDance, Baidu, Alibaba, and professional networks.
Domain
FinTech / Global Payments / Greater China
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Performance marketing strategy, China digital platform expertise (Baidu, Tencent, ByteDance, Alibaba), ABM program leadership, multi-touch attribution, funnel analytics, ROI modeling, CRM integration, agency management, data privacy compliance, A/B testing, stakeholder partnership.
Preferred skills
Scaling enterprise GTM programs in Greater China, data residency knowledge, multi-million RMB budget management, hybrid agency leadership.
Technologies
Baidu, Tencent (WeChat, WeCom, Tencent Ads), ByteDance (Douyin, Toutiao), Alibaba ecosystem, CRM systems, UTM governance tools.
Responsibilities
Own China performance marketing strategy aligned to regional GTM priorities; Build and manage quarterly/monthly media plans and budgets; Translate global campaigns into China-localized growth programs; Lead end-to-end campaign execution across major Chinese platforms; Manage agencies and vendors for bidding, targeting, and reporting; Partner with Marketing Ops on lead capture, scoring, and routing frameworks; Support ABM and key-account programs; Optimize form strategy and conversion flows; Own end-to-end performance reporting from first touch to revenue; Implement UTM governance and privacy-compliant tracking; Develop dashboards on CPL, CAC, pipeline velocity, and ROI; Design and run A/B and multivariate tests; Ensure compliance with China data privacy and advertising regulations; Partner with Sales, RevOps, and Regional Leadership on demand alignment; Mentor junior marketers and agency partners.
Seniority
Manager, hands-on IC with team/vendor leadership
