Director, Performance Marketing - Unannounced ARPG Mobile Game
Core
Leading global performance marketing strategy and execution for a new, unannounced ARPG mobile game based on a major IP, driving player growth from pre-launch to global scale.
Role type
Director, Performance Marketing (Mobile Gaming)
Builds
Scalable user acquisition programs and global go-to-market strategies for a new mobile title.
Domain
Mobile Gaming / User Acquisition
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Global performance marketing strategy, multi-million dollar budget management, team leadership and mentorship, cross-functional partnership, full-funnel measurement and attribution, analytical forecasting, automation and marketing tech optimization, Chinese market expertise, English and Mandarin fluency
Preferred skills
Experience with Chinese gaming studios, deep knowledge of Chinese gaming market best practices, experience in midcore/RPG/4X strategy mobile games
Technologies
Meta, Google, TikTok, DSPs, ad networks, programmatic networks
Responsibilities
Lead global go-to-market performance marketing strategy and execution; Define and execute user acquisition strategies to achieve growth targets; Build and scale acquisition programs across key channels; Establish and optimize full-funnel measurement frameworks; Drive deep analytical insights into campaign performance; Build and oversee the UA pod in Shanghai, China; Lead, mentor, and grow a high-performing team of performance marketers; Collaborate cross-functionally to enhance creative strategy, marketing technology, and fraud prevention systems; Manage and optimize multi-million-dollar marketing budgets with a focus on ROI.
Seniority
Director, hands-on leadership with people management