Senior Manager of ABM Campaigns
Core
Plan and execute full-funnel demand generation campaigns using Account-Based Marketing (ABM) to drive qualified leads and opportunities for a SaaS company.
Role type
Senior Manager of ABM Campaigns
Builds
Multi-channel demand generation programs (paid media, email, content syndication, webinars) targeting high-priority industries and accounts
Domain
B2B SaaS / Enterprise Software / Finance Technology
Deliverable
product features
Required skills
B2B demand generation strategy, ABM program design, multi-channel campaign execution, sales alignment, data analysis, project management
Preferred skills
AI tool integration for marketing workflows, experience with prompt engineering or AI agents
Technologies
HubSpot, Salesforce, 6sense, Unify, GA4
Responsibilities
Plan and execute full-funnel demand generation campaigns; Build targeted ABM programs for high-priority accounts; Collaborate with Sales and SDRs to align messaging; Test and optimize digital tactics and landing pages; Create campaign briefs and performance projections; Monitor campaign performance and optimize based on insights
Seniority
Senior Manager, hands-on leadership