Paid Ads Specialist
Core
Manage and optimize paid advertising campaigns across Google Ads, Meta Ads, and Apple Search Ads to drive user acquisition and ensure efficient spend.
Role type
Paid Ads Specialist (Performance Marketing)
Builds
User acquisition campaigns for web and mobile apps
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Meta Ads, Apple Search Ads, A/B testing, data analysis, performance marketing metrics (CTR, CVR, CPI, CAC, ROAS, ARPU), audience targeting, keyword strategy, attribution models, analytics platforms (Firebase, Appsflyer, Google Analytics)
Preferred skills
CRM/marketing automation tools (CleverTap), web and mobile app user acquisition and retention strategies
Responsibilities
Plan, launch, and optimize paid ad campaigns; Monitor campaign budgets, KPIs, and performance; Conduct A/B testing on creatives, audiences, and bidding strategies; Gather, clean, and analyze campaign data; Prepare performance reports for stakeholders; Collaborate with creative and product teams to align ad strategies with user acquisition goals
Seniority
Mid-level, hands-on IC