Senior Performance Marketing Manager - Remitly Business
Core
Own paid new customer acquisition (NCA) and Customer Acquisition Cost (CAC) for Remitly Business, managing agency relationships and adtech infrastructure to drive growth for small and medium-sized businesses.
Role type
Senior Performance Marketing Manager (Paid Media)
Builds
Paid media campaigns and measurement infrastructure for Remitly Business
Domain
Fintech / Cross-border payments
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media strategy, Meta and Google Ads management, agency management, adtech roadmap ownership, incrementality testing, data pipeline integrity, bidding strategy optimization, creative testing, channel expansion
Preferred skills
Mixed media modeling, DSP/CDP vendor evaluation, programmatic advertising, affiliate marketing, influencer-led performance
Technologies
Meta Ads, Google Ads, DSPs, CDPs, creative intelligence platforms
Responsibilities
Own Paid new customer acquisition (NCA) outcomes and target for Remitly Business; Own the budget and spend decisions impacting Customer Acquisition Cost (CAC); Own the agency relationship end to end; Run campaigns hands-on across Meta and Google Ads; Expand into incremental channels; Drive experimentation; Own the adtech roadmap for Remitly Business; Lead incrementality testing and mixed media modeling
Seniority
Senior, hands-on IC