Performance/Growth Marketing Manager
Core
Drive incremental growth for a DTC brand through hands-on management of performance marketing channels and campaign optimization.
Role type
Performance/Growth Marketing Manager
Builds
Smart campaign structures, ad units, and media budgets across digital channels
Domain
DTC Ecommerce / Digital Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads, Meta Ads, TikTok Ads, campaign optimization, bid strategy, audience matching, creative testing, data analysis, budget management, full funnel reporting, attribution modeling
Preferred skills
Snapchat Ads
Technologies
Google Ads, Meta, TikTok, Snapchat
Responsibilities
Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok; Analyze data and take action to drive performance; Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing; Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales; Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities, and what drives results in performance channels; Assist in improving full funnel reporting and attribution; Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels; Support brand marketing activities with thoughtful measurement and data-driven recommendations.
Seniority
Mid-level, hands-on IC
