Senior Paid Social Specialist
Core
Lead performance-driven paid social campaigns across Meta, TikTok, Pinterest, and CTV to drive user acquisition, leads, and revenue for e-commerce brands.
Role type
Senior Paid Social Specialist (Performance Media)
Builds
Scalable paid social ad accounts and direct-response creative strategies for e-commerce clients
Domain
E-commerce marketing and performance media
Required skills
Meta Ads mastery, short-form video creative strategy, direct response copywriting, competitive research, full-funnel marketing, e-commerce P&L analysis, data-driven forecasting, KPI management (CPA, CAC, iROAS, MER, CTR, TSR, Hold Rate)
Preferred skills
Experience managing accounts with $1M+/month spend, expertise in CTV advertising, proficiency with third-party reporting tools and AI for insights
Technologies
Meta Ads Manager, TikTok Ads, Pinterest Ads, Twitter Ads, CTV platforms, third-party reporting tools, AI analytics tools
Responsibilities
Plan and implement comprehensive paid media strategies; manage 5-10 client accounts with aggregate spends of $80k-$3M/month; optimize ad spend and creative in real-time; conduct competitive research and brand audits; develop quarterly strategies based on performance metrics; analyze KPIs to solve attribution and improve ROI
Seniority
Senior, hands-on IC