Performance Marketing Expert (London)
Core
End-to-end performance marketing expert driving paid advertising scale and efficiency across multiple digital channels.
Role type
Senior Performance Marketing Expert (Growth)
Builds
Paid advertising campaigns and growth metrics for a trading and investing platform serving millions of users.
Domain
Fintech / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Paid media campaign management, marketing technology stack integration, programmatic advertising, Google Ads proficiency, data analysis and reporting, creative and copy testing, bidding strategy optimization.
Preferred skills
App-first business experience, interest in investing or finance.
Technologies
Google Ads, Google Tag Manager, MMPs, CDPs, Meta, Apple Search Ads, X, Reddit.
Responsibilities
Set up and manage paid campaigns across multiple channels; ensure martech stack enables best-in-class tracking and attribution; continuously improve performance through testing of creatives, copy, audiences, keywords, and bidding strategies; explore and validate new channels and campaign types; build clear documentation and reports to showcase work beyond top-line metrics.
Seniority
Senior, hands-on IC
