Sr Paid Media Buyer
Core
Own technical execution and day-to-day optimization of paid media campaigns across Meta, Google, AppLovin, and native platforms to scale DTC/ecommerce brands.
Role type
Senior Paid Media Buyer (Performance Marketing)
Builds
Scalable paid acquisition campaigns for direct-response ecommerce products
Domain
E-commerce / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Meta Ads management, Google Ads (Search, PMax, Demand Gen), budget allocation, A/B testing design, data analysis (GA4, Looker Studio, Sheets/Excel), tracking implementation (pixels, CAPI, UTMs), creative strategy alignment, multi-platform reporting
Preferred skills
AppLovin, NewsBreak, Pinterest, native advertising, MMM/incrementality testing, server-side tracking setup, Shopify analytics
Technologies
Meta Ads Manager, Google Ads, AppLovin, NewsBreak, Pinterest Ads, Taboola/Outbrain, GA4, Northbeam, Hex, BigQuery, Shopify, Notion, ClickUp, Looker Studio
Responsibilities
Run weekly account optimizations and creative testing cadences, manage pacing and budget distribution, audit accounts to kill waste and scale winners, reconcile multi-platform attribution data, lead routine performance reporting, brief creative teams based on data signals
Seniority
Senior, hands-on IC
