Senior Integrated Marketing Manager
Core
First hire on the Integrated Marketing team, building the engine to translate strategy into live campaigns, demand gen, and channel-to-revenue programs for a B2B SaaS platform serving life insurers.
Role type
Senior IC Integrated Marketing Manager (Generalist)
Builds
Demand generation campaigns, paid media, ABM programs, event integrations, and pipeline attribution systems.
Domain
B2B SaaS / Insurtech / Life Insurance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Demand generation, paid media management, ABM program execution, pipeline review and forecasting, Salesforce/CRM mastery, marketing automation, data-driven attribution, event management, cross-functional collaboration.
Preferred skills
Experience in fintech, insurtech, or platform businesses, AI-powered marketing tools usage.
Technologies
Salesforce, marketing automation platforms, AI tools.
Responsibilities
Plan and execute demand gen campaigns across paid digital, email, and organic channels; manage paid media budgets and targeting; run pipeline review cadence with Sales; lead win-loss analysis; manage channel-to-pipeline attribution and ROI reporting; design target account methodology and tiering; maintain and optimize the martech stack; execute event lead capture and scoring; partner with Product Marketing to activate positioning into campaigns.
Seniority
Senior, hands-on IC (First hire)