Marketing Manager
Core
Design and execute high-touch Account-Based Marketing (ABM) campaigns and demand generation programs for venture-backed startups in the insurtech sector.
Role type
Senior B2B demand generation and ABM manager
Builds
Outbound marketing engines, ABM campaigns, personalized landing pages, and AI-driven lead workflows
Domain
Insurtech / Venture Capital / B2B SaaS
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
ABM strategy, performance media management, copywriting, creative asset management, funnel architecture, AI workflow automation, prompt engineering, sponsorship negotiation, affiliate program management
Preferred skills
B2B SaaS/FinTech/Insurtech experience, managing freelancers/agencies, managing five-figure monthly ad spends, startup environment experience
Technologies
LinkedIn Campaign Manager, Salesforce, 6Sense, Zapier, Make, OpenAI, Claude, Gemini, Adobe Creative Cloud, Monday.com, Asana, Trello, Jira
Responsibilities
Design and execute high-touch Account-Based Marketing campaigns targeting large enterprise accounts; Create tailored sales collateral, pitch decks, and personalized outreach copy; Direct internal and external designers to produce high-quality visual assets; Architect and optimize multi-stage lead funnels; Optimize performance-based campaigns on LinkedIn and industry-specific display networks; Identify, evaluate, and negotiate high-impact sponsorship opportunities
Seniority
Senior, hands-on IC