Freelance - Performance & Growth Marketing Manager
Core
Driving growth and optimizing paid media performance for Crisp, a food brand, to increase customer acquisition and profitability.
Role type
Performance & Growth Marketing Manager
Builds
Customer acquisition and brand growth for a food company
Domain
Food & Beverage / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Paid media management, media mix modeling, budget allocation, performance optimization (CAC/payback), A/B testing, data analysis
Preferred skills
Growth mindset, commercial drive, cross-functional collaboration
Technologies
Meta Ads, Google Ads
Responsibilities
Define and optimize media mix based on budget and growth goals, manage budget allocations and adjust based on performance, monitor and report on spend and results weekly/monthly, execute hands-on media buying and campaign optimization, brief and manage creative tests, initiate and evaluate experiments for new growth
Seniority
Mid-level, hands-on IC